by Sandra Lord
Following are my notes from William Hertling’s workshop Every Trick in the Book for Optimizing Sales and Presence on Amazon, presented at the Willamette Writers Conference last August 2013.
Marketing should include cover design, reviews of your book, and exposure. For goals, you should build creditibility, relationships, and momentum - getting your first 100 sales. Some approaches to your goals are: Experiment and observe what sells. Find readers who read books like yours. It’s essential to have a website. The site doesn’t need to be beautiful, but it must be effective.
1. Fans - answer e-mails, give them something personal, e.g., why you wrote the book. This makes a “super fan”. Keep in touch with them.
2. Reach out to communities that would enjoy your book.
List your book’s title, a short description, appeal to fans of a genre author. The cost is approximately $.50 per time someone clicks on your ad.
Go to Google to see how your book is doing. “Google Alerts” tells you when a hit is made. Cultivate relationships.
$2.99 book - on Kindle you make $2. Above $4.99 a book - not price competitive.
POD - $9.99. You make $2/book. If book is longer than 250 pages, you’ll have to price it higher than $9.99.
For those of you interested in self-publishing (his tactics can apply to traditional publishing also) go to Hertling’s website www.williamhertling.com for more good information. I also recommend his book, Indie & Small Press Book Marketing.