by Bill Corbett
There seems to be a lot of chatter these days about whether we should include a prologue in our novels. Here are some thoughts on why we might ought to consider a prologue. It has to do with marketing. I’ve been listening to some marketing seminars lately. All the marketing gurus say marketing is as much our responsibility as it is the publisher’s, and we must use the Internet via our blogs and social networks to do our marketing. It seems that in this era of entitlement thinking, people expect some kind of freebie, so in order to build our audience list, or platform, if you will, it was suggested that maybe an excerpt from the book might be something we could give away. A prologue might be a good freebie for this purpose. It might serve as the hook needed to get them interested in buying the novel. A compelling scene from the novel’s interior might work well also.